CBS streams footage for UK film premiere
A
CBS product story
Edited by the Marketingweek Marketplace editorial team
Mar 26, 2009
CBS Outdoor has worked with Universal Pictures UK and Mediacom to stream red-carpet footage of the UK premiere of 'The Boat That Rocked' onto 25 LCD screens surrounding Leicester Square.
CBS Outdoor said this was the fastest turnaround of editing, rendering and uploading the media owner has carried out on its outdoor screens.
The one-minute edits of live red-carpet footage, recorded by Sassy Films, were given to CBS engineers at CBS Outdoor and edited within an hour to be transmitted across the screens to maintain the buzz in the square.
The screens, which have been bought on a sole occupancy by Universal Pictures UK, earlier displayed adverts to introduce the five main characters, drive commuters to the event, and promote the release date.
The campaign was planned and booked by Mediacom.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
