OKA picks Caulder Moore to develop retail offer

Leading retail design agency Caulder Moore has been appointed to work with OKA to further develop its successful retail business.

The collaboration will create a more retail-driven store experience, whilst maintaining the creative, inspirational room sets the business is famous for.

Currently OKA shops support a wide variety of product lines, from textiles to furniture, alongside a new gift range called RAPT.

This autumn also sees the launch of two new collections.

With Caulder Moore's expertise, new retail disciplines are planned to broaden the market as well as integrating new key product initiatives into the existing range.

"Working with Caulder Moore is a great opportunity to develop and build on OKA's existing retail offering", said Miranda Grubb, managing director of OKA.

"As a multichannel business, this initiative is essential for the successful growth of the business".

Caulder Moore is a leading brand design agency with nearly 20 years' award-winning expertise in creating unique emotive branding experiences for global retail, leisure and health and beauty clients.

From its London studio the agency provides clients with the full spectrum of 2D and 3D design services - including strategy, branding and graphic communications, art direction and interiors - as well as project management.

Clients include Marks and Spencer, GINA, Jigsaw, The White Company, Jo Malone, Wagamama, Daniel Galvin, Charles Worthington, Principles, Ben Sherman, Alibi, Revolution and Smallbone of Devises.

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