Capscan to showcase data quality products at DMA09

Capscan is to showcase its range of data quality measurement technologies, including Matchcode International, at DMA09 on 17-22 October 2009 at the San Diego Convention Center, California, US.

The company said it will demonstrate how it can enrich the quality and improve the accuracy of marketing information across international borders.

Capscan will showcase Matchcode International, Capscan Ondemand and Matchcode for Microsoft Dynamics CRM plug-in, which are said to provide marketers with the software tools they need to efficiently execute domestic and international data quality management strategies.

Matchcode International is an address management system that is able to rapidly transform partial address information (such as a postcode, or zip code) from more than 240 territories worldwide, and deliver a correctly spelt and accurately formatted address directly into the marketing database.

Capscan Ondemand is a 'pay-per-search' web-based service that provides flexible and cost-effective access to international addresses, as well as the ability to enrich this data with business-to-business, lifestyle and geographic information including USA, Canada and Europe.

The Matchcode for Microsoft Dynamics CRM plug-in enables marketers to improve forward planning of campaigns, customer analysis and achieve a comprehensive view of the customer base, through the accurate capture and validation of contact data held within Microsoft's customer relationship management (CRM) platform.

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