Nearcode tool implemented on Kellogg's site
A
Capscan product story
Edited by the Marketingweek Marketplace editorial team
Aug 19, 2009
Capscan has announced that its Nearcode 'nearest' look-up tool has been implemented by Magnetic North on the Kellogg's and Swimming homepage.
Using Nearcode, visitors to the microsite can find the closest swimming baths to any postcode or city, as part of Kellogg's ongoing campaign to raise awareness of the benefits of regular exercise through swimming.
The website's Pool Locator service is driven by the Nearcode Geographical Information System (GIS) engine and has been integrated into the Kellogg's and Swimming website.
By entering a postcode or city name into the box on the homepage, visitors can instantly and clearly see exactly which swimming facilities are closest to them by distance in miles, along with a full, accurate address, telephone number and link to the individual venues' websites.
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