Product category:
Database management, list services
News Release from: Capscan | Subject: Matchcode International for Ireland
Edited by the Marketingservicestalk Editorial
Team on 25 March 2008
Capscan tackles Irish addressing
Capscan, supplier of international address management solutions and data integrity services, is to launch a new version of Matchcode International for Ireland at IDMF 2008.
The software delivers marketers with improved address data match rates of up to 80 per cent, providing a Republic of Ireland contact address database that is correctly formatted, accurate and comprehensive Addressing in the Republic of Ireland has long been a challenge for international marketers, as it uses no postcode system, except in Dublin and Cork, which use numbered postal districts
This article was originally published on Marketingservicestalk on 12 Mar 2007 at 8.00am (UK)
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Currently many people living in rural (and even some urban) areas share the same postal address, creating problems for deliveries and the emergency services.
The problem is exacerbated in areas where road names and house numbers are rare.
"The absence of postcodes in the Republic of Ireland can cause extra margins for error when entering contact details into a database, with many members of the direct mail industry believing it is putting the country at a disadvantage compared to other European countries", said Managing Director of Capscan, Terry Hiles.
"Matchcode International for Ireland's match rates have been significantly improved to help tackle this problem, giving confidence that the addresses in the database are valid and of a high standard".
Visitors to stand W250 at IDMF will receive a full demonstration of the new version of Matchcode International for Ireland.
Partial addresses are automatically screened against the country data file of over two million addresses to return a full, valid address.
The software ensures that databases are only populated with complete and accurate addresses, with abbreviations, mis-spellings and incomplete addresses quickly identified and corrected.
Following a recommendation from ComReg, the Communications Regulator in Ireland, the Irish postal operator An Post is finalising plans for the government to introduce and roll out a new postcoding system.
Technical Director at Capscan, Andy Green, said: "There will be a big demand for address validation tools to support the new postcoding system as soon as it is available and we are set to be the first to market with this".
Matchcode International with support for 240 countries and territories will also be available for demonstration on stand W250, alongside Capscan's award-winning Capscan OnDemand data validation service and online cleansing and enhancement tool, Capscan Integrity.
Throughout the show, Capscan will be running a prize draw with the opportunity to win an iPod Touch.
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