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News Release from: Capscan | Subject: Matchcode Webnet
Edited by the Marketingservicestalk Editorial
Team on 10 October 2007
UCAS uses Matchcode Webnet for online
applications
Capscan, international address management and data integrity supplier, has announced that UCAS has integrated Matchcode Webnet into its online application service, Apply.
Forming part of a series of developments to the end-to-end electronic application process for the 2008/2009 academic year, Matchcode Webnet enables the Universities and Colleges Admissions Service (UCAS) to reduce undelivered mail to UK applicants by improving the accuracy and speed of the data capture process Using Capscan's API (Application Programming Interface) module and Software Developer's Kit (SDK), UCAS has quickly and easily integrated Matchcode Webnet into Apply to ensure each captured address is valid, complete and accurate, improving the process and overall quality of the applicant database
This article was originally published on Marketingservicestalk on 12 Mar 2007 at 8.00am (UK)
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As a result, UCAS is able to avoid wasted postal and administration costs related to returned mail, as well as the potential penalty charges incurred.
Last year 99.7 per cent of applicants to higher education completed their application with UCAS online, using its Apply service.
The previous version of Apply required applicants to enter their address in full with no validation process or standard format, resulting in a large number of returned mailings, such as confirmation letters, caused by incorrect data.
"Applying for higher education is a stressful time for many people and so we were looking to streamline the whole process to make it easier, faster and more enjoyable, as well as ensuring high quality data capture," explained Project Manager at UCAS, Nick Neale-Brown.
"We selected Capscan's Matchcode Webnet to integrate into Apply because it provided us with the functionality we required at the most competitive price".
Matchcode Webnet processes either an entered postcode or partial address (where the postcode is unknown) against the Royal Mail Postcode Address File (PAF) to return the correct address, in real time, with the minimum number of keystrokes.
As a result, UCAS ensures it is maintaining a clean, high quality database, an efficient service and important letters reach the right address.
Managing Director of Capscan, Terry Hiles, added: "Matchcode Webnet has also critically helped speed up the whole application process, which invariably gives the user a much enhanced form-filling experience in the short term and a quicker comprehensive service from UCAS".
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