Ethical incentives scheme rewards green behaviour

Capital Incentives and Motivation has launched Compliments Green, a fully integrated ethical incentives and rewards solution, in partnership with Green Rewards.

Compliments Green can be incorporated within any existing employee, channel-partner or customer incentive programme or as a new standalone scheme used as a basis for encouraging 'greener' behaviour.

The company claimed that some of the key benefits an organisation can gain by using Compliments Green include: enhanced staff engagement and performance, improved recruitment and retention, boosted corporate social responsibility (CSR) credentials, and a stronger brand image and reputation.

The eco-incentive programme utilises an e-voucher and online account, and operates with a points-based system.

Once participants have accrued enough points they choose an environmentally friendly reward at Green Rewards, an existing internet store that specialises in independently assessed ethical products and services.

Green Rewards has an 800-strong portfolio of reward options including clothing, experiences, organic wine, scooters and garden hammocks.

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