Cameo Germany offers precise consumer segmentation

Callcredit Information Group has rebuilt Cameo Germany, part of its global segmentation suite, to offer marketers precise segmentation of German consumers.

Using comprehensive data, supplied by AZ Direct, Callcredit has created a granular and extensive segmentation tool in Germany that narrows down targeting to just a few households.

Cameo Germany has 45 categories of consumer information organised into nine key marketing groups, and can help companies ensure that they truly understand their customers.

By using Cameo Germany's segmentation to inform communication strategies, organisations can build strong and enduring customer relationships, identifying cross-sell opportunities and increasing retention.

Cameo Germany is part of Callcredit's global Cameo Classifications global segmentation suite.

It delivers consumer segmentation for 36 countries, enabling sophisticated cross-border marketing integration.

Martin Bradbury at Callcredit Information Group said: 'This new version of Cameo Germany represents a significant advance for customer segmentation in Germany.

'Using Cameo, companies can enhance their customer knowledge, target consumers and prospects with much greater accuracy and ultimately improve customer loyalty and spend,' he added.

Cameo Germany has applications in data mining, database modelling, customer communications and customer journey management as well as prospecting.

In addition, this classification has applications for retail planners that may wish to understand the makeup of their retail catchments or identify new store locations.

Back to top