Product category:
Outdoor and ambient
News Release from: Cabvert Media | Subject: taxi advertising
Edited by the Marketingservicestalk Editorial
Team on 08 April 2008
Taxi campaign to raise awareness of
flooding
The Environment Agency is launching a taxi advertising campaign in a bid to promote its Floodline helpline number.
Traditional black taxis will be transformed to boast fully branded liveries with the Floodline information service number on it, designed to help homes and businesses prepare themselves to deal with floods It is thought that around 5 million people in the UK are currently at risk of flooding with a large percentage of these people unaware and consequently unprepared
This article was originally published on Marketingservicestalk on 1 Feb 2008 at 8.00am (UK)
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The nature of the promotional task for Floodline required a medium that could communicate a message to a huge target market, and with an average 10.5 million people being exposed to taxi advertising each week, taxi advertising is the one that promised to be the most effective.
Starting this month taxis, provided by Cabvert Media, will be making their way around the roads of UK cities that are most vulnerable to flooding with the objective of providing support to those that may be living in flood risk areas.
The helpline service displayed on the taxis enables flood warnings to be given direct by telephone, mobile, fax or pager and also offers practical advice on preparing for a flood, and what to do if one happens.
Commenting on the partnership, Cabvert's MD Lee Dentith said: "Taxi advertising is a fantastic way of targeting a mixed range of audience.
"At Cabvert, we have the capabilities to reach the necessary areas required and communicate this important message to those at risk".
The taxis, which are branded both inside and out, can be seen on the roads in Ipswich, Norwich, Milton Keynes and Lincoln and will be visible for the next 12 months.
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