Product category:
Outdoor and ambient
News Release from: Cabvert Media | Subject: taxi advertising
Edited by the Marketingservicestalk Editorial
Team on 04 April 2008
Discounted cab fares for BlackBerry
owners
BlackBerry Smartphone owners are being given the opportunity to claim money back off their taxi fares in an innovative advertising campaign to be centred in London.
Passengers who own a Blackberry phone and are lucky enough to catch a ride in one of the Blackberry branded taxis will be offered a GBP3 discount on their fare in return for registration to the Blackberry Owners Lounge The lounge is completely free to join and is purely about rewarding people for buying Blackberry
This article was originally published on Marketingservicestalk on 1 Feb 2008 at 8.00am (UK)
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On registration the passenger will be eligible for members-only offers on software, free games, competitions and information on how to get the most out of their BlackBerry phone.
The taxis, which have been provided by leading taxi advertising company Cabvert Media, will have registration forms on display bearing the heading 'BlackBerry Owners' to draw attention to the offer.
The short process to sign up for the lounge can then be completed comfortably during the taxi journey and handed to the driver, which then, on showing their BlackBerry phone, qualifies the passenger for the reduction of their total tariff.
Cabvert MD Lee Dentith commented: "We are very excited to be working with Blackberry in this unique campaign.
"With 50 cabs located in London, the Blackberry brand will be getting maximum exposure and the opportunity for discounted taxi fares will certainly attract interest from Blackberry users all over the capital".
Blackberry owner Craig Higgins commented: "As a Blackberry user and an existing Blackberry lounge member, I can see this is an excellent opportunity for users who are not into the technical side to enjoy the benefits of the lounge and to register in a simple process that takes very little time".
The taxi sides feature a red carpet design along with the slogan 'Owners lounge: Your seat is reserved'.
The unique campaign is sure to leave BlackBerry owners scrambling to catch one of the 50 taxis which will be operating in the centre of London until 2009.
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