Product category:
Outdoor and ambient
News Release from: Cabvert Media | Subject: taxi advertising
Edited by the Marketingservicestalk Editorial
Team on 22 February 2008
Cats Protection extends taxi ads
Feline welfare charity Cats Protection has extended its nationwide taxi advertising campaign with Cabvert Media for 2008.
The campaign, which has seen iconic British taxis transformed to exhibit huge pictures of cute kittens chasing string, has been making an impact in cities all over the UK This is the second consecutive year that Cats Protection has enlisted the help of taxi advertising, which has acted as an innovative way of boosting public awareness of the charity's main goals, to house cats and educate in responsible cat ownership
This article was originally published on Marketingservicestalk on 1 Feb 2008 at 8.00am (UK)
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The taxis, provided by Cabvert Media, have been attracting attention all the way from London to Glasgow and the addition of extra taxis in Liverpool means that the adorable images and Cats Protection message now has a presence in most major UK cities.
Cabvert's MD, Lee Dentith, said: "We are thrilled to be working with Cats Protections again this year.
"With the extra taxis situated in Liverpool, the fleet of taxis will now be visible in all of the major UK cities making a huge impact and guaranteeing maximum exposure for the charity", Debbie Holt, Cats Protection's Design Services Manager, said: "Taxi advertising provides us with an innovative and cost-effective addition to our outdoor advertising activities.
"People spend large amounts of their time out and about, so targeting some of the UK's busiest city centres with a moving advertisement will help us to reach as many people as possible.
"Unlike buses or trains, these taxis are not restricted to designated routes, helping us to extend our message even further".
The taxi sides, featuring the fluffy kittens, the charity's website address and the slogan 'Adopt a Cat', will be visible on the busy roads of London, Newcastle, Glasgow, Birmingham and Liverpool until 2009.
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