Product category:
Outdoor and ambient
News Release from: Cabvert Media | Subject: Vanvert
Edited by the Marketingservicestalk Editorial
Team on 01 February 2008
Cabvert launches new service - Vanvert
Taxi advertising specialist Cabvert Media has introduced a new unique service which guarantees maximal attention for companies wishing to communicate commercial messages.
Vanvert is a service that recruits vans to act as mobile billboards which promise to turn heads and in the process reach out to huge potential markets Ad vans are a relatively new concept in the UK, but after the recent rapid growth of taxi advertising, they have a promising future as companies strive to find new innovative channels to broadcast commercial messages
This article was originally published on Marketingservicestalk on 22 Feb 2008 at 8.00am (UK)
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From one-day strategic targeting right through to a long multiple site campaign, the true benefit of this service is its flexibility, and its potential area coverage sets to make Vanvert out-perform all other outdoor advertising mediums.
Companies can use virtually any image and colours they want on their billboard design, and with only 200 such vans currently operating in the UK, the displays are an eye-catching sight with attractive PR uses and a unique way of arousing media interest.
Lee Dentith, Cabvert Media Managing Director, commented: "I believe that we can revolutionise the ad van advertising arena as we have done with taxi advertising.
"Our initial investment in 20 vans already gives Cabvert the market leading position in the North of England".
Whether through taxis or ad vans interest in outdoor advertising as an alternative method of advertising is increasing due to its' simplicity and effectiveness.
Outdoor advertising is challenging the traditional methods of advertising, such as advertising in newspapers, where there is a costly risk of the message being lost among the pages.
The benefit of ad vans and taxis in particular is their ability to convey an important message and continuously relocate.
The message might be to buy a product, take a holiday, vote for a politician, or give to a charity.
It might even be a public service announcement but it is sure to attract attention from the millions of people that commute on the roads of the UK every day.
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