Duplicated flash drives are ideal marketing tool

To most people flash drives are simply a very convenient storage medium, but it is their simplicity and convenience that can make them a powerful marketing tool.

Whether you are planning a conference, a training seminar, a product launch or even the introduction of new technology to existing customers, using duplicated flash drives as a medium for your marketing information will prove to be a powerful new approach to getting your message over.

How is a flash drive used in marketing ? The flash drive can be used to store your presentation, or an evaluation copy of your software, or your catalogue, or a flash demo of your technology or even your entire website.

Flash drives can have a lot of capacity, so there is a plenty of scope to get creative.

Your information can be stored in a secure folder, leaving the remaining space available for daily use by the recipient.

Furthermore, the flash drive can easily be branded with your company logo and tag line.

With a wide choice of stylish designs available, you can be sure to create a product that will reflect the value of your company and your products.

What are the advantages of using a flash drive over a CD ? Firstly, a flash drive is not a 'throw-away' item.

They are seen as useful and of real value, so will almost certainly be retained by the recipient.

In fact, the recipient may be using this device on a daily basis, maybe even carrying it from meeting to meeting.

At all times, your data and your logo will be available to convey your company message.

Being much smaller than a CD, flash drives can easily be stored in a pocket or in a purse, so are far more portable.

Also, they can have far more capacity for data than a CD and it is much easier and faster to access this data when retained on a flash drive.

From a physical perspective, flash drives have some key advantages.

The data is not at risk of being corrupted by scratches and flash drives rarely need any additional packaging such as inserts or jewel cases in order to create a sense of value - in this respect, flash drives can be quite self contained.

A recent development in this area has been the emergence of "credit card" USB flash drives.

As the name suggests, they are the same size and shape as a credit card, giving more of an external area for the branding and marketing message and providing an even more portable format and up to 2Gbytes of memory.

How do I arrange to use flash drives for our next big event? The best way forward is to contact a specialist digital media duplication company such as Cambridge DMR.

Such companies have special equipment that not only copies the data to multiple flash drives but will also carry out quality tests to ensure the integrity of the device and the data.

They will also be able to give you competitive pricing and a choice of style, colours and so on and the option to have your logo on the flash drive casing.

Back to top