Product category:
Affiliate marketing
News Release from: buy.at
Edited by the Marketingservicestalk Editorial
Team on 15 May 2008
Buy.at wins Prudential car and home
insurance
RBS Insurance has appointed buy.at to increase sales of Prudential car insurance and home insurance products using affiliate marketing.
The move follows a review of existing network activity and a formal pitch process The programme is migrating onto the buy.at network on an exclusive basis
This article was originally published on Marketingservicestalk on 29 Mar 2007 at 8.00am (UK)
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Buy.at will manage a range of SEO affiliates including loyalty sites and niche content affiliates such as motoring websites and community sites targeting specific groups.
Buy.at will manage search affiliates and implement its solution for social networks, currently live with WAYN.
Affiliates will be paid commission starting at GBP55 for each sale they generate.
Chris Bottle, from Prudential Car and Home Insurance, said: "After carefully reviewing the alternative options for our affiliate marketing programme, we selected buy.at because of their proactive account management and consultative approach.
"Their strong relationships with affiliates can be used to increase our reach among the long tail".
Kevin Cornils, CEO of buy.at, commented: "Prudential is very proactive in seeking ways to improve its engagement with affiliates and is investing significantly in the channel.
"It has a good conversion rate because the quote process and customer journey works so well.
"The product offers preferential prices for niche risks so we can work with a wide range of affiliates and offer incentives to boost performance at key times of the year as well as integrating affiliate activity with Prudential's direct mail campaigns and other marketing activity".
Buy.at will twin the programmes to facilitate cross-selling.
All the activity will be analysed using buy.at's management area, which shows overall activity as well as detail such as sales per region, per affiliate or per product.
Buy.at will manage and develop affiliates on the programme to keep them informed about the products and offers in order to support them in driving more sales, while ensuring they adhere to Prudential's strict brand guidelines.
Affiliates can monitor specific KPIs, such as Earnings-Per-Click, using buy.at's desktop widgets.
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