Endsleigh extends online reach with buy.at network

Endsleigh Insurance Services is extending its affiliate marketing activity with the addition of the buy.at affiliate network.

The activity will increase quote applications for Endsleigh's insurance products, ranging from car and home insurance to pet, landlord and tenant insurance.

In addition to these products, Endsleigh will soon be offering its business insurance products through the buy.at network.

Products will include shop insurance, office insurance, tradesman insurance and surgery insurance.

Endsleigh has an existing in-house affiliate marketing programme focused on finance-based affiliates.

This will now be extended to other affiliates, such as shopping comparison sites and incentive affiliates, to increase Endsleigh's reach across the buy.at network.

Stuart Wartalski, head of corporate communications at Endsleigh, explained: "Our comprehensive range of policies can be purchased online and over the telephone.

"We tested several affiliate marketing networks and selected buy.at because it has very strong relationships with affiliates and innovative technology.

"Its functionality includes tracking for affiliate activity that generates telephone enquires, as well as online requests." Kevin Cornils, CEO of buy.at, added: "Endsleigh has managed a very successful in-house affiliate programme for a number of years.

"Now this can be extended to new affiliates." The company has an extensive network of high-street shops and 'call-back' telephone enquiries generated by affiliates then routed through these shops have a high conversion rate so it's an attractive propostion for affiliates." The online and offline activity will be tracked and de-duped through buy.at's new management area, which provides management information for its affiliate, agency and merchant partners, including customisable reports highlighting the activity of each affiliate.

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