Product category:
Affiliate marketing
News Release from: buy.at
Edited by the Marketingservicestalk Editorial
Team on 19 November 2007
Buy.at wins affiliate marketing for
Seatwave
Seatwave, the UK's largest fan-to-fan ticket exchange, has appointed buy.at, the UK's largest independent affiliate network, to encourage people to buy and sell tickets on Seatwave.
Buy.at will use a combination of affiliates including content, SEO and PPC affiliates as well as cash-back sites to deliver incremental volume of ticket sales and purchases Named as one of the top five ticket sites by Hitwise, Seatwave offers a marketplace for fans to buy and sell second-hand tickets
This article was originally published on Marketingservicestalk on 29 Mar 2007 at 8.00am (UK)
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It has over 500,000 tickets for sale for live performances across 38 countries.
Initial activity will focus on tickets for music, sports events and theatre.
Seatwave is offering 7 per cent commission to affiliates on the buy.at programme with an extra GBP2 per listing for affiliates who generate ticket sellers.
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The programme offers affiliates an average of GBP15 commission per transaction, considerably higher than commissions paid to affiliates in the primary ticketing industry.
Buy.at will work with Seatwave to incentives affiliates with increased commission on specific events and competitions for the most effective affiliates to win tickets to sold out events, such as the chance to win tickets to see the Arctic Monkeys on tour in December.
Joe Cohen, CEO of Seatwave, commented: "We will work closely with the account managers at buy.at to engage with affiliates and encourage them to deliver both ticket buyers and sellers.
"We have selected buy.at because of the network's relationships with quality affiliates, its open network approach, and the technical solutions it can produce for our market".
Kevin Cornils, CEO of buy.at, added: "Seatwave is pioneering a new market so it needs to work closely with affiliates to explain the secondary market and Seatwave's proposition, and encourage them to join the programme.
"It is offering very generous levels of commission, starting at 7 per cent alongside promotional offers to incentivise affiliates to deliver quality traffic on a cost-per-action basis".
Seatwave was founded by Joe Cohen who has previously held executive roles at Ticketmaster and Match.com.
The marketplace offers a secure opportunity for buying and selling tickets with Seatwave's Ticket Cover providing a full refund if an event is cancelled and TicketIntegrity to ensure people selling tickets receive prompt payment for all orders that are confirmed and fulfilled.
The affiliate marketing activity is supported by a broadcast advertising campaign including radio advertising and other online advertising.
Tickets for sale on the site ranges from the Take That UK tour, Amy Winehouse and Bon Jovi to Dirty Dancing and Desperately Seeking Susan and the RBS Six Nations Rugby in 2008.
Seatwave is Europe's largest fan-to-fan ticket exchange, an online marketplace for buying and selling tickets for theatre, sports, music and other live events.
The company was launched in February 2007 by Joe Cohen, ex-Ticketmaster and match.com and early stage Venture Capital firm, Atlas Venture.
Seatwave has more than 500,000 tickets on sale, which is almost 10 times as many as eBay across Europe and 25 times as many as eBay UK.
Seatwave guarantees that tickets come only from legitimate sources and will represent them accurately and honestly.
Seatwave operates two types of customer protection.
Ticketintegrity guarantees that buyers will receive the tickets they ordered and in good time for the event.
If not Seatwave refunds 150 per cent of what was paid.
All tickets bought on Seatwave are also covered by Ticketcover.
This provides for a full refund if an event is cancelled and even covers buyers for a range of circumstances that may prevent them from attending their performance.
The company is based in London.
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