Business Sustain seminar has direct mail focus
A
Business Sustain product story
Edited by the Marketingweek Marketplace editorial team
Jan 14, 2010
Business Sustain has announced a free seminar, entitled 'Sustainability and the Direct Mail Industry', which will take place on 10 February 2010 at the Transport Museum, Coventry.
The half-day seminar will look at ISO14001, the PAS2020 standard for advertising campaigns, how to achieve accreditation, the Royal Mail Sustainable Mail scheme, and resources and guidance specific to the printing and advertising industry relating to environment and sustainability issues.
It will focus on how to achieve sustainable direct mail campaigns involving everyone in the direct mail supply chain.
The seminar will primarily be of interest to any company in the printing, advertising and direct mail supply chain; however Business Sustain said the content will be relevant to any company interested in improving its environmental credentials.
Speakers will include representatives from the Direct Marketing Association, Royal Mail, BSI and Envirowise.
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