Telemark selects BulkSMS text-messaging services

A BulkSMS product story

Edited by the Marketingweek Marketplace editorial team Feb 2, 2010

BulkSMS has revealed that its text-messaging platform has been used by Telemark Productions to promote the Hever Castle Triathlon.

Telemark created marketing exposure for the event via industry-based online media, in triathlon-focused print media, through guerrilla marketing, leafleting and signage in the surrounding areas, as well as building awareness through social media sites.

Alongside these traditional and digital promotional strategies, Telemark partnered with BulkSMS to deliver text messages for the Hever Castle Triathlon.

BulkSMS's Web-to-SMS messaging platform allowed for application-to-person messaging and was used to engage directly with competitors.

Texts were delivered to competitors' mobile phones and provided time-critical logistics information and post-event communications.

The mobile channel played a key role in extending the event organiser's ability to interact with race participants.

Telemark relied on text messaging to communicate to competitors in real time as weather conditions or race information changed.

In one instance, due to the UK mail strike, Telemark was not able to send out race packs by post and used text messaging to point competitors to a new web page with all the relevant race details.

The primary use of text messaging for the Hever Castle Triathlon was the sending out of personalised race-specific communications to competitors.

Competitors received the following text messages: a post-registration welcome and confirmation of a place in the triathlon; information about what race they were in and the race start time; a reminder about the race with a weather forecast and a good luck message; and on completing the race, congratulations and notification of when race results were to be posted on the triathlon's website.

In addition, Telemark deployed a mobile marketing campaign to competitors promoting the up-selling of triathlon-related products and services as well as providing information about the next triathlon and how to register for that event.