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Paper explains how to maximise event attendance

A Business Advantage product story
Edited by the Marketingweek Marketplace editorial team May 18, 2009

Business Advantage has launched a whitepaper that explains the best ways in which companies can increase attendance at their events.

In a recession, marketing budgets must work harder and it is even more important to maximise the return in order to justify the expenditure.

Event organisation is a complex process, with many bases to cover.

Business Advantage said the whitepaper will help by providing companies with insider tips that will help them to avoid the pitfalls.

Inviting the right people, creating the right level of interest, and having the right impact at an event maximises the chance of building strong relationships and developing the type of sales leads that businesses require.

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