Roc appoints Buffalo for communications support
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Buffalo Communications product story
Edited by the Marketingweek Marketplace editorial team
Nov 25, 2008
Buffalo Communications has been appointed to provide press and marketing communications services to Roc Group.
Buffalo will work with Roc across a broad marketing communications remit, providing PR and marketing support as it develops its global growth strategy.
Buffalo will provide a range of services including media and analyst relations, copywriting and digital PR.
The company's media relations activities will target the trade and national press, broadcast and important online channels.
The deal was signed after an initial three-month project in which Buffalo helped to develop Roc's brand positioning strategy and copy for the company's new website.
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