Brightcove increases viewer engagement at Sky.it

Sky.it has selected the Brightcove platform for online video content management and publishing advertising-supported, customised video players across its online properties and the web.

Using Brightcove, Sky.it will extend distribution of sports, news and lifestyle-related video programming to the internet, reaching a larger audience and expanding monetisation opportunities through enhanced advertising opportunities.

Brightcove said it provides Sky.it with a comprehensive feature set for publishing and distributing high-quality online video content.

With Brightcove, Sky.it is able to increase viewer engagement with its video content and expand its online audience in Italy through the platform's third-party distribution, advanced sharing features and analytics capabilities.

The Brightcove platform also enables Sky.it to create customised viewing experiences, including Serie A football league highlights, which are updated frequently through weekly online video features.

Additionally, Brightcove's ease of integration with advertising networks and servers has enabled Sky.it to expand its monetisation strategy with new online video advertising opportunities.

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