Initiative allows embedded online video content

Brightcove has announced the launch of an initiative that will allow Five's viewers to embed episodes of their favourite television shows on their websites, social networks and blogs.

The initiative, which utilises the Brightcove platform, gives Five the ability to expand the distribution of long-form, ad-supported video content online and will also generate additional advertising income.

Partner websites and Five's own online properties will be the first websites to benefit from the deal.

The syndicated player initiative will be available later this year to third-party websites and to consumers who will be able to add embeddable video content to their favourite websites, social networks and blogs.

The syndicated player initiative employs the full range of capabilities provided by the Brightcove online video platform, including deep customisation of player design and functionality, as well as integration with a set of advertising, content management and geo-location technologies.

With the average length of video content reaching 45mins, Five will leverage multiple cue-point targeting to place in-stream advertising in long-form online video programming.

Capable of reaching more than 98 per cent of internet users, the syndicated player initiative is built on the industry-standard Adobe Flash format.

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