Brightcove bolsters online video initiatives
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Brightcove product story
Edited by the Marketingweek Marketplace editorial team
Jun 1, 2009
Barcelona newspaper La Vanguardia has selected the Brightcove platform to bolster its advertising-supported online video initiatives.
La Vanguardia's website producers will use the Brightcove platform to publish video content on its newspaper website, integrate advertising and expand distribution through search engines.
La Vanguardia publishes a large volume of video content, including breaking news and daily and weekly editorial features, while also maintaining an archive of past video reports.
Until recently, La Vanguardia developed and maintained an internal online video solution.
Using the Brightcove platform, La Vanguardia can accelerate the publishing workflow and take advantage of advanced features for improved video quality, search engine optimisation.
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