Ministry builds ad-supported internet TV

A Brightcove product story

Edited by the Marketingweek Marketplace editorial team Apr 14, 2008

Dance music brand Ministry of Sound is to use internet TV platform Brightcove to program and distribute ad-supported video through its Ministry of Sound TV video portal.

MoS has also launched a new widget application, using the Brightcove player, where music fans can add MoSTV videos to profile pages on MySpace and Bebo, further expanding the distribution channels for MoS.

MoSTV features over 1,000 exclusive music video releases, mini-documentaries, interviews with headlining DJs, and VIP access to club and festival coverage, including Ibiza and the Miami Winter Music Conference.

The popular video portal generates over 600,000 video streams per month.

Raoul Chatterjee, Director of Digital and Sales, Ministry of Sound, said: "MoSTV has amassed a passionate and fast-growing international following.

"With Brightcove, we have been able to grow our operations to meet demand, managing a large volume of online video content and easily integrating advertising.

"Now, we have used their open platform to create a video widget that will fuel growth beyond our portal and into social networks, which translates into additional monetisation opportunities".

The Brightcove Internet TV platform is used by premium commercial media companies to expand content distribution beyond their own websites, while at the same time retaining control of their advertising inventory.

"Ministry of Sound is a new kind of music entertainment business that is actively responding to the growing consumer demand for exciting music video", said Jeremy Allaire, CEO, Brightcove.

"Ministry of Sound has a great youth entertainment brand and Brightcove's innovative Internet TV platform is the perfect way for it to distribute content to a global audience".

MoSTV currently comprises five different channels including one video stream and four on-demand categories with each offering specialised content including new music videos, classic videos, sexiest videos and exclusive interviews and backstage clips.