Gruner + Jahr chooses Brightcove for online video

Brightcove, the internet TV platform, has announced its first major media customer in Germany, Gruner + Jahr, Europe's largest magazine publisher.

The deal provides G+J's media businesses with the ability to use the Brightcove internet TV platform to publish and distribute advertising-supported video through their popular websites.

Delivered as an online service, the Brightcove internet TV platform is used by major media companies, consumer marketers, and other organisations to publish high-quality video on their websites, distribute video across the internet and generate revenue through video advertising.

With Brightcove, G+J's brands will expand the news and entertainment video content available throughout their websites and open the door to new revenue opportunities with broadband video advertising.

"Brightcove provides the publishing flexibility we need coupled with powerful advertising capabilities for growing G+J's online video revenues," said Oliver Radtke, managing director of operations, G+J Germany.

"Working with G+J, Europe's largest magazine publisher, as our first customer in Germany is a significant milestone for us as we begin our expansion in continental Europe," said Jeremy Allaire, chairman and chief executive officer of Brightcove.

"G+J is a leader in developing multiplatform media brands that embrace the web as well as print, and we're very excited they have chosen Brightcove to extend their online properties with video and drive the growth of internet TV in Germany".

Already the market-leader in the US and UK, the deal with G+J extends Brightcove's customer base into mainland Europe adding to the company's portfolio of leading European magazine and newspaper businesses, which includes Emap, Guardian News and Media, IPC Media, Telegraph Media Group, and Hachette Filipacchi UK.

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