Product category:
Media
News Release from: Brightcove | Subject: internet video platform
Edited by the Marketingservicestalk Editorial
Team on 16 January 2008
IAC partners Brightcove to launch
internet video
Brightcove, the leading internet TV platform, and IAC have announced a wide-ranging agreement giving IAC businesses the opportunity to launch comprehensive high-quality internet video initiatives.
Ticketmaster, Citysearch and 23/6 are among the first IAC brands to use Brightcove's platform to create, manage, publish, distribute and monetise video on the web Under the terms of the agreement, any IAC business can easily use Brightcove's on-demand platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising, and launch independent or integrated consumer media campaigns
This article was originally published on Marketingservicestalk on 30 Nov 2007 at 8.00am (UK)
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IAC has been a minority stakeholder in Brightcove since December 2006, and this announcement deepens the existing relationship between the two companies.
"Brightcove is in tune with the new content consumers want and has been able to recognise the need for effective video distribution in a world where computer screens are replacing television screens," said Barry Diller, Chairman and CEO of IAC.
"By making this platform available across IAC we can continue to deepen engagement with our online audiences, expand the reach of our brands, and open powerful new revenue streams through online video advertising across our sites".
With 171 million unique monthly users worldwide, IAC's network of sites ranks as the eighth largest in the world (comScore, October 2007).
"IAC is an extremely innovative and dynamic media conglomerate with some of the most recognizable brands on the web today," said Jeremy Allaire, Chairman and CEO of Brightcove.
"We are extremely excited to have been chosen to help IAC's businesses transform their online properties into rich internet TV destinations".
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