Broadsystem selected to manage DRTV responses

Broadsystem has been picked by Park Group to manage inbound responses to its direct-response television (DRTV) advertisements for its Park, Country and Family brand Christmas savings plan products.

Broadsystem will provide Park Group Plc with a scalable, flexible IVR and transcription resource to manage the spiky volumes of requests for Park catalogues generated by national DRTV advertisements broadcast between September 2008 and March 2009.

In addition, the company will provide real-time statistics through a web-based reporting tool, enabling Park to assess the performance of each advertisement and make informed decisions about media buying.

Pamela Wildes, marketing communications manager at Park Group Plc, said: 'DRTV is one of our largest customer acquisition channels and aims to generate more than 105,000 enquiries for Christmas 2009.

'Consequently, it is vital we have a high level of confidence in the competence of our telephone response service partner to deliver an exceptional service experience to customers as our first point of contact.'.

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