Skipton Information Group acquires Broadsystem

Marketing services and database specialist Broadsystem has been acquired by Skipton Information Group, parent of EuroDirect, Callcredit, GMAP Consulting, Legatio and DecisionMetrics.

The acquisition will serve to strengthen Skipton Information Group's position in the provision of data and database services and credit referencing by complementing the existing group portfolio.

Broadsystem will continue to operate out of its Gerrards Cross head office and Bristol Communications Centre.

Caroline Worboys remains Broadsystem's CEO and will also join the Skipton Information Group board.

Mike Green, CEO of Skipton Information Group, commented: "This is an excellent move for both organisations; the Broadsystem business model allows us to offer our clients the ability to interact on a more personal basis with their consumers and prospects.

"The unique set of USPs which Broadsystem offers, from both a technology and software application perspective, means our group will have a truly unique service offering within the market".

Caroline Worboys, CEO of Broadsystem, added: "There is no doubt in my mind that the market will recognise the uniqueness of the enhanced service now available from Skipton Information Group - being part of a specialist group will offer great potential for our continued growth.

"The deal also makes sense for News International as they focus on their core competencies and we are delighted that they remain an ongoing and committed client".

The Skipton Information Group comprises five core businesses: Callcredit, EuroDirect, GMAP Consulting, Legatio and DecisionMetrics, each of which delivers sophisticated information solutions to satisfy the increasingly complex needs of clients in the areas of credit referencing, marketing, interactive solutions, consultancy and analytics.

Callcredit is the UK's most innovative, state-of-the art credit reference agency, with an extensive range of information and value added services for businesses and individuals.

EuroDirect is widely recognised as an innovator in the provision of both easy-to-use and cost-effective marketing information and systems.

The company specialises in delivering the advantages of consumer segmentation, profiling, analysis, modelling and targeting to a wide audience and also provides services in data supply, database building, cleansing, enhancement, management and hosting.

GMAP Consulting has over 20 years' experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multinational organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.

Legatio Technologies provides secure online interactive services that encompass hosted data capture and workflow, dynamic document creation, identity verification, bank account validation, payment processing, paperwork, accounts and tax filing products.

DecisionMetrics specialises in advanced analytical projects for the credit risk market, covering credit scoring, affordability assessment, Basel II modelling and scorecard performance monitoring.

It focuses particularly on scorecards that use data from multiple credit bureaux.

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