World Vision appoints Broadsystem for SMS

Relief and development agency World Vision (UK) has appointed Broadsystem to manage the text response handling for its forthcoming annual 24 Hour Famine youth fundraising campaign.

Promotional material will prompt prospective fundraisers to text 'Famine' to 81222 over the course of the campaign - which kicks off on 1 October and culminates with the 24 Hour Famine itself in on 14-16 March 2008 - in order to receive a fundraising pack.

Multichannel customer communications agency Broadsystem will collect and validate consumer data through a series of fully automated text interactions to enable accurate and cost-effective fundraising pack despatch.

The work was awarded to Broadsystem without a competitive pitch due to its proven pedigree in the field of intelligent text interaction management, as well as its creative and cost-effective commercial model.

Matt Wenham, Youth Marketing Manager at World Vision, said: "Young people are very familiar with using SMS which makes this the perfect channel to engage them in World Vision's 24 Hour Famine campaign.

"We are confident that SMS will drive registration rates, participation in the famine and ultimately fundraising to new levels".

Caroline Worboys, CEO at Broadsystem, commented: "We are delighted to be working with World Vision for their 24 Hour Famine initiative - the use of SMS activity will make it easy for the audience to get involved in the campaign and provide a cost-efficient means for World Vision to establish dialogue with its key audience for this campaign".

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