Product category:
Telemarketing
News Release from: Broadsystem
Edited by the Marketingservicestalk Editorial
Team on 13 September 2007
Park Group rehires Broadsystem for DRTV
response
Financial and marketing services firm The Park Group has appointed Broadsystem to manage inbound responses to its DRTV ads for Park, Country and Family brand Christmas Hampers and savings plans.
Broadsystem, the UK's leading provider of outsourced marketing communications, will manage requests for Park catalogues generated by a press advertising campaign which launches on Monday 17 September and television advertisements which will air in the run-up to Christmas 2007 through to March 2008 As part of the project Broadsystem will provide IVR and transcription facilities for the high volumes of brochure requests generated by the DRTV campaign
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
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In addition Broadsystem will provide real-time statistics through a web-based reporting tool enabling Park to assess the performance of each advertisement and make informed decisions about further media purchase.
Pamela Wildes, Marketing Manager, Park Group, said: "Our Park Country and Family products are currently used by 400,000 customers in the UK.
"Our TV advertising campaign aims to generate over 140,000 enquiries for Christmas 2008.
"Consequently it is essential that we have confidence in the ability of our telephone response service partner to deliver an exceptional service experience to customers as our first point of contact.
"Over the years, Broadsystem has proven its pedigree in helping Park achieve its key objectives of optimising effective call rates, data quality and fulfilment turnaround within a highly cost-effective framework".
Caroline Worboys, CEO, Broadsystem, said: "Christmas can be an incredibly expensive time of year, particularly for families; Park's Christmas Savings plan is an increasingly popular way for families to save for Christmas all year round making it less painful to the current account.
"We are delighted to be working with Park Group and I am confident that this campaign will be as successful as previous years".
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