Product category:
Direct marketing agencies
News Release from: bright
Edited by the Marketingservicestalk Editorial
Team on 09 May 2008
Pipex hires bright for B2B campaign
Independent marketing agency bright has been hired by Pipex to run a B2B campaign for its broadband service targeting the SME/small business market.
The response advertising campaign entitled 'Go Pro' will break next week with a strong message to encourage professional people running their own business to trial the fast reliable professional grade business broadband with its 24/7 dedicated UK based business support Print response advertising will run in a range of national newspapers preferred by SMEs as well as the business trades and B2B titles
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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In addition direct and digital advertising will run in key vertical sector titles targeting IT users in professional titles.
Online the banner ads will run for several months and focus on the three month business trial offer at GBP14.50 per month.
Response is via an 0800 number or the web and data capture will be a key part of the evaluation process.
The latest research from Culture Map, the SME think tank, has recently revealed that the level of technology adoption among SMEs defines cultural make-up and that the higher use of technology tends to indicate a bolder business behaviour.
Peter Turner, Marketing Director, Tiscali - Business SME Direct, said: "bright has delivered a truly powerful and multimedia campaign, and simplified a complex message and target market to ensure standout in a crowded market place".
Commenting on the work, ECD Chris Martin at bright, said: " I enjoy creating optimistic, visual work that works.
"The strong primary red and the Go Pro message cut through clutter".
The B2B industry is, according to bright, reporting an evolution in the high level of interest now expressed for sophisticated, refined and targeted techniques for its direct digital advertising campaigns.
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