Put your brain to work in London

A Bright product story

Edited by the Marketingweek Marketplace editorial team May 8, 2008

London South Bank University (LSBU) is launching a new eye-catching outdoor ambient marketing campaign that will attract new students for September 2008 and beyond.

The campaign is entitled ' Put your brain to work in London' and has been created by London-based independent creative agency bright.

It will target diverse students from those in Further Education to career changers via London's transport system - tubes, cross track posters, buses and press.

Since studying at London South Bank is a 'no brainer' the creative executions each show a professional person - in the cross tracks it's a lawyer and a civil engineer both wearing a superimposed giant brain.

The message is 'put your brain to work in London' and each creative execution highlights the financial rewards of studying in London and the excellent job prospects at the end of all the hard work.

People are encouraged to respond by going on line or telephone for further information.

The campaign is using many facets of London transport to get the message out there - from cross track advertising on the London underground to tube cards and bus panels.

With over 23,500 students from the UK and overseas, London South Bank University (LSBU) provides courses embedded in professional practice.

Its students are amongst the most employable in the UK, receiving top 10 ranked starting salaries and excellent career progression.

Latest data from British Market Research Bureau reveals that the number of mature students (aged 25+ and still studying) in Britain has risen over the last 20 years from just over 120,000 adults in 1988 to over 530,000 today.

David Pearce, Head of Marketing Services at LSBU, said: "We're delighted with the campaign created by bright - our degrees focus on the needs of business and the economy and this message has effectively been delivered on and off line, to potential students in and around London".

Earlier this year independent agency bright bought the advertising agency the Windmill Partnership, which is now merged into bright to strengthen its service across brand advertising, direct and digital.

London South Bank University has worked with Windmill for over five years and is the first piece of work to come out of the larger agency under the direction of ECD, Chris Martin.