Bright Blue Day wins Toshiba digital mobile push

Edited by the Marketingservicestalk editorial team Sep 10, 2007

Bright Blue Day has been appointed to drive sales of Toshiba's Smartphone range in the UK with its "Take Your Work with You" campaign.

This appointment is an extension of Toshiba's partnership with Bright Blue Day, which currently works on below-the-line campaigns for Toshiba's notebook division.

Rolling out in the first week of September with a mixture of web banners including skyscrapers, expandables and leader board adverts, the campaign will target technology-savvy early adopters along with business-focused consumers.

The month-long campaign will be featured on a number of business and IT online publications.

Rupert Standley, Marcoms and PR Manager at Toshiba, said: "The extension of our working relationship with Bright Blue Day is a direct reflection of their awareness and understanding of our brand and target market; we believe working with Bright Blue Day will give us the creativity needed to grab the attention of our target market and drive sales".