Product category:
Mobile internet
News Release from: Broadcaster | Subject: Broadcaster
Edited by the Marketingservicestalk Editorial
Team on 05 December 2007
Broadcaster Media opens UK office
Broadcaster, interactive mobile software that delivers graphically rich content to mobile phones, BlackBerrys and smart phones, transforms the way businesses interact with customers.
Broadcaster Media, a division of Australian IT firm Absolute Data Group, has developed a smart, java-driven mobile phone application that connects on demand via GPRS to an online fulfilment and subscriber management system Broadcaster provides the consumer with a low-cost, real-time service that isn't restricted by an individual's mobile provider's portal
Broadcaster Media's CEO Tammy Halter believes Broadcaster will change the way big brands interact with today's sophisticated consumer.
"What's unique about Broadcaster is that, for the first time, consumers won't have to rely on website links or a permanent connection to WAP in order to access their favourite brands from their mobile," she said.
The real-time broadcast system enables companies to send image-rich, updatable content such as catalogues, news, event details, special offers and even sporting results to a customer's mobile phone - on receipt of an SMS text message or email request.
"Companies are learning what it takes to gain customers and the need for multichannel marketing, but multichannel marketing is just the beginning.
"Today's consumer is sophisticated, experienced and content hungry - they expect to use multiple channels for purchasing.
"The challenge for companies is to deliver relevant, personalised content at a time when buying impulses are high," added Halter.
Broadcaster will help companies to do just that.
Aimed at large lifestyle brands wanting to create a loyal fan club of consumers, Broadcaster is the ultimate in consumer-initiated product and sales delivery systems.
It enables companies to engage one-on-one with consumers, receive qualified, dedicated marketing leads, and respond to customer-driven requests, 24/.
It's also consumer-driven, low cost and user-paid marketing, and an extremely cost-effective way to connect to consumers.
"Ultimately, it puts the shop into the pocket of consumers, all day, every day," said Halter.
The new technology is already being trialled by Toyota at the Sydney Motor Show in Australia this month, to send a catalogue of information to customer's mobiles.
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