Seminar focuses on live marketing benefits
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BPMA product story
Edited by the Marketingweek Marketplace editorial team
Jun 8, 2010
The British Promotional Merchandise Association and Waypoint have announced a masterclass by John Blaskey, chief executive of the Exhibiting Agency, set for 11 June 2010.
The seminar, entitled 'Grow Your Business Through Live Marketing' will take place at the International Convention Centre in Birmingham and is being run in conjunction with UBM.
The seminar features advice on considering your marketing plan and the part live marketing has to play; what activity you need to engage in before, during and after the event; who you need to speak to and what do you need to say; and return on investment and return on objectives to serve your marketing plan and business plan.
The event is aimed at any company that is exhibiting or considering exhibiting in any live format event.
It will offer insight, real evidence of successful practices, a practical framework for setting your own company's objectives, and above all confidence and inspiration to make a live event part of your marketing mix.
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