Product category:
BPMA membership news
News Release from: BPMA | Subject: Marketing Association Alliance seminars
Edited by the Marketingservicestalk Editorial
Team on 10 March 2008
BPMA brings together UK marketing bodies
The British Promotional Merchandise Association will facilitate and contribute to a series of key marketing seminars in collaboration with other leading marketing services associations.
The other leading marketing services associations involved int eh collaboration include: The Direct Marketing Association (DMA), The Institute of Sales Promotion (ISP), Point of Purchase Advertising International (POPAI), The Independent Print Industries Association (IPIA) and The Voucher Association (VA) This series of seminars will be coordinated on behalf of the Marketing Association Alliance (MAA), a new initiative founded by the BPMA which has been positioned to share knowledge and experiences across all marketing disciplines and highlight how they all form part of integrated marketing campaigns in the marketing industry
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
Related stories
BPMA launches website to boost service
The BPMA has set up a website that aims to be the official sourcing portal for the promotional merchandise industry
Merchandise: the death of the wooden squirrel
Margot Parker, board director and European spokesperson for the British Promotional Merchandise Association, discusses the relevance of the promotional products that we find in our offices.
The seminars will take place at the Promotional Marketing Exhibition, Olympia, London, 15-17 April on The Marketing Association Alliance stand number 219.
The seminars will include 'The Industry Forum', an interactive seminar event that will enable visitors to address key industry issues with a panel of representatives from each member organisation.
Seminar topics include subjects ranging from increasing the impact of premiums on direct mail, innovations in print, mobile marketing and ideas on how to promote your website.
BPMA Director General Gordon Glenister commented: "The aim of the Marketing Association Alliance is to bring together like-minded trade associations in the marketing industry, enabling them to share knowledge and experience, allowing them to learn more about each other's sphere of expertise".
• BPMA: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
