Channel4 to launch widget competition

Edited by the Marketingservicestalk editorial team Nov 30, 2007

Widgety Goodness sponsor Channel4 is officially launching its Platform4 mash-up competition at the Widgety Goodness Conference on 6 December 2007.

Channel4's Platform4 mash-up competition is offering a cash prize of GBP1,500 for the most creative mash-up or widget using Channel4's Film4 RSS feeds.

The competition has been created in recognition of the growing number of 'hobbyist coders' taking widget and application-making into their own hands.

All mash-ups are being judged on creativity, quality, usability and "Channel4-ness".

Conference speaker highlights include the following.

MuseStorm, an innovator in syndicating rich media content, will make a major news announcement at Widgety Goodness, highlighting the launch of ground breaking widget functionality available only within the MuseStorm platform.

Ori Soen, the company's CEO will also be presenting a 30-minute inside look at a major media widget development project undertaken by the company.

Soen will be available for interview regarding the announcement or to answer any questions about the case study immediately following the presentation.

Freewebs' Chris Cunningham will be looking at their work with Facebook, reaction to the latest announcements from Google and the evolution of widgets into applications and how brands are harnessing this.

In his session he will be outlining their work on the first ever custom-branded application built for Facebook as well telling the story of the incredible viral success of Pagii, the new cutting edge web publishing platform.

Freeweb has two distinct spheres, Social Publishing and Social Applications and has experienced great success with brand specific campaigns and a new gaming network which will be discussed in greater detail come December.

Widgety Goodness speakers: Ivan Pope, Widgety Goodness Chair and CEO Snipperoo; Matthew Trewhella, Google; Russell Davies, Open Intelligence Agency; Chris Cunningham, Freewebs; Susan Mernit, Yahoo; Colm O'Connor, Joost; Ankur Shah, Techlightenment; Ori Soen, CEO Musestorm; Mike Butcher, TechCrunch UK; Simon Andrews Chief Strategy Officer Worldwide Mindshare Interaction; Alex Bard founder and CEO, goowy media and Yourminis; Ankur Shah founder, Techlightenment; Emmanuel Prat, founder Widget Avenue; Will McInnes, Nixon McInnes ; Jon Baines CEO, Lateral; Anil Batra Zerodash1 and Webanalysis; Steve Bowbrick Head of Digital, KMI; Fergus Burns founder and CEO, Nooked; Rooly Eliezerov, CMO and Co-founder Gigya; Khris Loux, CEO js-kit; Nilhan Jayasinghe, Spannerworks.

Widgety Goodness Sponsors are Channel4, Spannerworks, Nixon McInnes, WidgetAvenue, Yourminis, Musestorm, Freewebs.