Bounty.com delivers bundle of new content

Bounty.com, the parenting website, is overhauling its design and investing more than GBP300,000 in new content over the next 12 months under its initiative to ensure continued user loyalty.

The move is also intended to cement Bounty's commercial lead over the growing numbers of smaller social networking sites aimed at parents.

The content strategy includes new video content, increased geographically localised content, investment in foreign language information, as well as content that specifically addresses topics requested by Bounty.com's audience, including support for working mums and healthy eating advice for pregnant women, babies and toddlers.

Andrew Thomas, ebusiness Director at Bounty, said: "As the market leader, video content, increased localisation and foreign language provision are obvious next steps for us that will take Bounty.com to the next level in terms of user experience.

"At the same time, we are also responding to our members' feedback and will begin to provide more content for working mums and advice around healthy eating for the family as we continue to evolve our content in response to users' wants and needs".

Bounty.com is the online channel of the Bounty parenting club, which has more than 2.1 million members.

Launched in 2000, it is the largest online meeting point for mums in the UK and has over 800,000 registered members who make over 18,000 posts a day on its forums.

The site has the highest market share in relation to female interest sites and 38 per cent market share of all UK web pages viewed in relation to 'baby' and 'parenting'.

It also boasts the longest dwell time for any UK-based female and parenting interest site.

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