Product category:
Media
News Release from: Bounty
Edited by the Marketingservicestalk Editorial
Team on 16 April 2008
Digital mums online over 12 hours a week
Bounty.com, the UK's largest parenting website, has revealed that one in every five of its 700,000 members is spending in excess of 12.5 hours a week on its site alone.
This announcement follows the European Interactive Advertising Association (EIAA) report, which shows parents are much more likely to go online than their child-free peers and on average are spending 11.6 hours a week using internet sites Andrew Thomas, ebusiness Director at Bounty, said: "Our site started in 2000 and we've known for a long time that pregnant women and mums with young babies are increasingly engaging online
This article was originally published on Marketingservicestalk on 28 Mar 2008 at 8.00am (UK)
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Bounty is leading parenting publisher
The latest ABC figures issued for June - December 2007 for Bounty's 'Your Toddler' magazine revealed that circulation increased by over 30 per cent.
"Our community offers all the expert advice they need plus the opportunity to chat with other parents in our dedicated forums - it really is a one-stop baby shop that's worth a good look around each week".
Bounty (www.bounty.com) is the UK's favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
With 2.4 million members and over 50,000 new members joining every month, Bounty has approximately 95 per cent market coverage of the estimated 750,000 annual births in the UK.
Bounty.com is the UK's favourite parenting website and the largest online meeting point for mums in the UK with over 19 million pages being served every month, 700,000 opted-in members and a further 15,000 new members joining each month.
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