Bounty is leading parenting publisher

The latest ABC figures issued for June - December 2007 for Bounty's 'Your Toddler' magazine revealed that circulation increased by over 30 per cent.

This shows the magazine - which has a circulation of 198,918 - significantly out-performing the rest of the market with many of the major publishers seeing a large decline in average net circulations.

Ian Beswetherick, Bounty's Managing Director, said: "We are very proud to have achieved such significant growth, especially when almost every other parenting magazine is in decline.

"I am very excited about our potential as a publisher to lead the parenting sector; it proves what we have known for a long time that our guides are the best choice for brands keen to reach and influence young families and shows our commitment to highly targeted distribution channels".

Your Toddler was first launched by Bounty in 2001 and since then has consistently out-performed its rivals through a powerful combination of lifestyle information and sound parenting advice.

'You and Your Newborn', distributed to new parents in hospital, has also recently joined ABC and announced its circulation of 302,240 (ABC April - October 2007).

Bounty guides are written in conjunction with an expert panel of healthcare professionals.

This means that Bounty leads the industry in the communication of best practice to young families and its guides are revered by expectant and new parents as the most down-to-earth and trusted source of information on a wide range of topics from birth to dealing with toddler tantrums.

Your Toddler targets ABC1 women with children over 10 months and is mailed free of charge to members who have opted to receive information from Bounty.

Editorial content covers toddler health, play and potty training.

Bounty is the UK's favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.

With 2.4 million members and over 50,000 new members joining every month, Bounty has approximately 95 per cent market coverage of the estimated 750,000 annual births in the UK.

Bounty.com is the UK's favourite parenting website and the largest online meeting point for mums in the UK with over 19 million pages being served every month, 600,000 opted-in members and a further 15,000 new members joining each month.

Bounty is a Kaboose company - one of the largest family-focused online media companies in the world.

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