Mask Creative develops television ads for retailer

Production company Mask Creative has completed the first phase of an advertising campaign for independent furniture retailer Barker and Stonehouse.

The four 'Superstyle your house' ads, which are being aired on ITV, Channel Four and Channel Five, are the first of a number of projects that Mask has been commissioned for to support the retailer's sales promotions.

Mask was brought in by ad agency Different to fulfil the production brief for an ad based around the summer sale, with an autumn campaign to follow.

Mask and Different worked to create an ad that had real cut-through for their client, with attention to detail and precision planning, resulting in a fun, stylised ad.

After receiving the creative brief from Different, Mask project managed the entire production from location to nationwide casting, sourcing stylists and crew, to music and voiceover, to post-production editing.

Mask worked with stop-motion animation to set a creative scene for the sales promotion.

Utilising wire frames and a patient crew, the team created animated scenes within a dynamic room set.

The lifestyle backdrop was created with painstaking attention to detail, with items being moved an inch at a time and then re-shot.

The post-production saw the series of 200 images joined together, reversed and put into a movie sequence to create animation.

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