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BMB drives Trafficmaster to new levels of success
A
BMB product story
Edited by the Marketingservicestalk editorial team
Jul 17, 2007
Intelligent driving expert Trafficmaster has selected creative agency Butterfield Morris Bushell to undertake a comprehensive rebranding project for the company and its products.
Founded in 1988, Trafficmaster has become one of the UK's leading journey management companies, providing up-to-date traffic data, reliable vehicle tracking services and accurate satellite navigation systems - including its flagship products Smartnav and Trackstar - to customers throughout the UK and the USA.
Trafficmaster tasked Butterfield Morris Bushell (BMB) with creating a fresh and consistent identity for the company, with the aim of bringing together a number of its different brands and sub-brands - including Teletrac in the USA - ultimately reinforcing the company's position at the forefront of this evolving market.
This rebranding strategy has seen BMB redefine the overall look and feel of the business, developing its corporate identity with additional plans to revise areas of its company headquarters in Cranfield in 2007.
In addition, BMB has recently introduced Trafficmaster's new strapline 'Intelligent Driving', which aims to communicate the company's commitment to developing its existing services and equipping drivers with precise and reliable technology.
Rob Butterfield, BMB's managing director, said: "We are proud and delighted to have been appointed by Trafficmaster to undertake this exciting challenge - we are confident that the new creative direction will help Trafficmaster maintain its lead in what is currently a highly competitive market.".
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