Creative workshop to discuss experiential concepts

A Blazinstar product story

Edited by the Marketingweek Marketplace editorial team Jul 7, 2009

London Metropolitan Business School, EMK and Blazinstar Experiential have announced a 'power breakfast' creative workshop aimed at marketers and associate professions.

The event is set to take place at 24 London on 22 September 2009.

The aim is to break down the process of developing creative concepts for experiential marketing campaigns and to introduce a new framework for coming up with better ideas.

During the workshop, participants will be introduced to and examine each step of BETTER, the framework for developing experiential marketing creative.

BETTER stands for: Brand personality; Emotional connection; Target audience; Two-way interaction; Exponential element; and Reach.

Shaz Smilansky, marketing director of Blazinstar Experiential and author of the book 'Experiential Marketing: A Practical Guide to Live Brand Experiences', will lead the workshop.

Those who attend will also receive a copy of the book.

The space at 24, with its interactive walls and tables, will provide the platform for participants to engage with the speaker in terms of brainstorming, commenting and responding thus creating an experiential learning environment.