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Blueview Group
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Firms must plan for Christmas product recalls
Blueview Group has revealed that brand managers and marketers need to be prepared to deal effectively with Christmas product recalls and guard against lasting damage to their brands.
News from Marketingweek Marketplace, 30 November 2009
Companies must offer communication choice
Blueview Group has released research that suggests nearly two-thirds of UK consumers are unlikely to buy from a company if they cannot interact with it through their preferred means of communication.
News from Marketingweek Marketplace, 20 August 2009
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Integrated research service is now online
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