Blue Marlin designs pump clip to promote beer
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Blue Marlin Brand Design product story
Edited by the Marketingweek Marketplace editorial team
Jul 21, 2010
Blue Marlin has created a new-look pump clip for brewery Wells and Young's Wells Eagle IPA beer.
The iconic eagle is framed with barley and sits above the brand name, which has been given greater prominence.
Overall, the new design looks modern, bright and distinctive with the heritage and authenticity that loyal drinkers are familiar with.
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