Blue Marlin creates brand expression for Embleton
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Blue Marlin Brand Design product story
Edited by the Marketingweek Marketplace editorial team
Jul 16, 2010
Blue Marlin has created the brand expression for Embleton Hall Dairies' latest product, One Per Cent Milk, which launches this month.
The integrated agency worked with Embleton Hall three years ago to create a new identity and packaging for its range of milk products, which then comprised whole, semi-skimmed and skimmed.
The latest launch is said to build on the strength of the existing brand identity with the addition of a new colour - purple - to differentiate One Per Cent Milk from the rest of the Embleton family.
In addition to the 'same again please' design service and animal illustration that appears on all variants - a hedgehog in the case of One Per Cent Milk - the label also promotes that it tastes as good as semi-skimmed.
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