Blue Marlin creates identity for Poison Diaries
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Blue Marlin Brand Design product story
Edited by the Marketingweek Marketplace editorial team
Jun 14, 2010
Blue Marlin has created a dark identity for Poison Diaries, a brand based on a concept by the Duchess of Northumberland and inspired by the real Poison Garden in the grounds of Alnwick Castle.
Poison Diaries has just launched in its first incarnation: a trilogy of books aimed at teenagers.
Films and merchandising are also planned.
Blue Marlin created the brand identity, brand guidelines and a unique alphabet for Poison Diaries, working closely with the Duchess and Fourteenfiftyfour.
The secrets of the Poison Diaries are unveiled on a new interactive website, which launched at the end of May.
The key focus of the site, designed by 20:20, is the duality of poisonous plants and their ability to cure or to kill - a theme that runs throughout the books and will continue in future extensions of the brand.
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