Blue Marlin creates brand image for Turkish snack
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Blue Marlin Brand Design product story
Edited by the Marketingweek Marketplace editorial team
Aug 21, 2009
Blue Marlin has created packaging and a new brand image for a low-fat Turkish snack range, Mavi Yesil.
The agency has been tasked with redesigning the brand identity, creating fresh packaging and relaunching the brand under new positioning - 'the power of snacking'.
The brand identity challenge was to bring it up-to-date and to make it warmer and stronger.
The name Mavi Yesil means 'blue green' and Blue Marlin used those colours to make the new packaging look vibrant in a natural, healthy way.
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