Blue Marlin designs milk range for Arla Foods

Blue Marlin's new designs for Arla Foods are set to breathe new life into milk packaging while challenging the public's misconception over the levels of fat content in milk.

Arla Foods approached Blue Marlin to design new packaging for a range of fresh and uht milks on the back of a research study into buyer behaviour that concluded that over 90 per cent of people in the UK were unaware of the true fat content of a pint of milk.

Designs for the new range of products have been created around a central communication of the fat content of milk while maintaining the colour coding that shoppers use to identify whole, semi or skimmed milk.

"The creative idea uses a generous fluid typographic approach to milk nutritional claims in a very relevant way", explained Blue Marlin's Creative Director, Martin Grimer.

Blue Marlin's new designs reinforce Arla's commitment to category and product innovation and a desire to drive the category forward.

Blue Marlin has subsequently been appointed to work on a new range of Arla branded cream products to be launched in the coming months.

Blue Marlin Brand Design is an independent strategic design group with an international network of offices across the UK, USA, Australia and the Far East.

The company creates and grows brands through its expertise in brand strategy, innovation, brand identity, structural packaging and in-store brand environments.

Clients range from large multinationals, including Cadbury Schweppes, Shell, GSK and Reckitt Benckiser, to small owner-managed entrepreneurial businesses like Yeo Valley Organic and Kettle Foods.

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