Blue Barracuda retains Zoopla search account
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Blue Barracuda product story
Edited by the Marketingweek Marketplace editorial team
Nov 23, 2009
Blue Barracuda has retained the search engine marketing account for property portal Zoopla.co.uk following the acquisition of Propertyfinder Group.
Zoopla has integrated its range of property websites onto a single technology platform to combine the best features of each website.
Blue Barracuda has been tasked with increasing targeted traffic for the new portal with a view to driving more leads to estate agency clients.
The digital agency will direct a new launch strategy including the use of feeds to target the full range of Zoopla property listings on search engines.
Click paths will be analysed to understand the users' complete search journey and portfolio bid management will be utilised to guarantee the best cost-per-lead.
Working across Google, Yahoo and Bing, this will drive more enquiries for lettings and sales to estate agents with increased propensity to convert.
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